One inevitability is change – it’s a universal constant, for life and for business. As the importance of leisure time grows and grows, demographics and customer expectations change (yes even the most ardent supporter expects an ROI – along with a winning team!). We then factor in the increased use of technology which means that stadium operators now have to compete with broadcasters who provide groundbreaking 3D experiences and state-of-the-art media platforms, capable of engaging fans from their own living rooms or through various communications devices.
For stadium managers the challenge is how to bring the ‘living room’ experience into the venue in order to retain and grow a supporter base which is increasingly technologically, comfort and “overall experience” minded.
Understanding the spectators’ changing needs and requirements is of paramount importance for developing a venue capable of maximizing fan engagement, the commercial opportunities deriving from a modern stadium and, consequently, the project stakeholders’ return.
Within this framework, the audience is also changing, yes with heightened expectation, but also with age. Importantly, the age structure of the U.S. population is expected to change over the coming decades and focuses on the older population in terms of age, sex and race and structure of the older population is important to public and private interests, both socially and economically.
In 2050, the population aged 65 and over is projected to be 83.7 million, almost double its estimated population of 43.1 million in 2012.
Between 2012 and 2050, the United States will experience considerable growth in its older population. In 2050, the population aged 65 and over is projected to be 83.7 million, almost double its estimated population of 43.1 million in 2012. The baby boomers are largely responsible for this increase in the older population, as they begin turning 65 and the original surviving baby boomers will be over the age of 85.
The aging of the population will have wide-ranging implications for the country. By “aging,” demographers often mean that the proportion of the population in the older ages increases. The projected growth of the older population in the United States will present challenges to policy makers and programs, such as Social Security and Medicare. It will also affect families, businesses, and health care providers.
This sector of the population will have a profound impact on stadiums and Arenas. Disposable income and time means recreational activity will grow and grow particularly within this demographic. Furthermore, for the stadia it will signify significantly increased challenges on providing provision with dignity whilst enhancing crowd flow efficiency and equitable management.
This impact involves the critical care of spectators with disability and those that are distance challenged. Importantly however, their needs are very different. Wheelchair users will undoubtedly come with their own chair, it’s mainly the person facing an issue of distance challenge (they will not be easily capable of independently walking for any prolonged period or confident on their feet).
This sector of operational management is a critical part of the jigsaw and is a key element within enhanced flow and safety development particularly with growing demands and expectations, resulting in an increased demand and need. Stadium Managers face challenges to ensure efficient operations and high levels of attendee experience. Stadium flow management is the process of managing supporter traffic flow at the Venue, enabling seamless flow and operations within the Stadium – before, during and after the event.
Staxi plays a pivotal role in the future of Stadium management.
For over two decades now, this unique system replaces standard wheelchairs and facilitates enhanced speed, comfort and dignity through the stadium. The Staxi transport chair differs from the standard wheelchair in several important ways. The Staxi features an innovative and unique safety braking system which can only be operated by an attendant – this gives the occupant optimal safety throughout the stadium, it also means that the occupant can continue to sit in the Staxi throughout the event or be located in a regular seat. Quality components are used throughout the build – it even moves without the usual rattle and roll of a wheelchair! The chair does not fold which significantly adds to its strength and makes it extremely difficult to steal. Staxi is importantly, maintenance and parts replacement free – just a little attention and a clean every now and again will do. Personal items are also taken care of, with bags safely stowed underneath the chair. Importantly, Staxis’ can be “stacked” together – making them easy to find and space-saving and come in 3 standard colors; and can even be customized to match your team or stadiums chosen colorway. The Staxi delivers a safe, comfortable occupant experience and provides the venue with a trouble-free system with a proven return on investment. According to David Gallant, Staxi Marketing Manager, “it’s a win-win situation for all, not only is it a wise investment with a proven ROI, you also get much-increased employee efficiencies and, importantly, great occupant approval ratings and esteem enhancement, with Staxi you’re top of the league!!!